In 2013, Whattaroll was born from the idea of “having a crush on film photography.” It was inspired by the fact that many young people have been rediscovering analog photography in the recent decades, and ultimately falling in love with it. With this in mind, we wanted to encourage our fellow young photographers to go “back to basics” and shoot with film. While many professional photographers are still working with traditional techniques, not all of them seem to be keen on sharing their experience and expertise with others. This is especially the case with those who are already working with digital gear. This is why we are keen on showcasing outstanding works that inspire the film photography community to keep the craft alive by sharing their work. Whattaroll is currently an independent online publication supported by our readers, but publishing print issues remains a part of our goals.
Marta Huguet Cuadrado